Indian Retail Industry

EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use (Kotler, 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer, wholesaler, or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person, through mail, telephone) or where (from a store, by the street or in the user’s home).In the past, retailers secured customers loyalty by offering convenient locations, special or unique variety of goods, greater or better services than competitors. Retailers struggled in developed countries because of their saturated market and forcing them to invest in developing countries like India, China etc. And India has been ranked fifth most favourable market for foreign retailers, according to AT Kearney’s GRDI (2012). An Industrial Analysis on Retail Industry mainly concentrating on Food & Grocery is done in the project using Qualitative methods which includes PEST analysis, tracking mergers & acquisitions etc. nd Quantitative methods which include comparison among the companies and comparison with the US markets. Certain limitation was faced while searching for data but it's made sure it is from a reliable and trusted source. 1 Chapter 1 INTRODUCTION 2 1. 1. Overview Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use. Present day consumers shop for goods and services at store retailers, non store retailers etc, but the best known retailer is the departmental store. Generally a retailer tend to buy goods or services in large quantities from manufacturers or importers hich may include a middleman (wholesaler) or may directly purchase from them and then sell those to the end – user consumer as small quantities or in in dividual items. Retailers can be considered as the end of the supply chain, because they are final means from which the consumer receives their desired goods or services. Moreover in the marketer’s point of view retailing plays a major role in the overall distribution strategy, which means that to attain an efficient supply chain management retailer is the main source to assess the actual demand in the market.Some world leading retailers are (as per Revenue):1 1. Wal-Mart (US) 2. Carrefour (France) 3. Metro (Germany) 4. TESCO (UK) 5. Lidl Stiftury (Germany) The world market is found is undergoing continuous transformation. And especially when retail market is consider, lots of innovation and cut throat competition is observed. If we consider in India the retail sector constitutes to 22% of GDP and provides 8% of employment. 2 Indian retail sector worth is found to be US$ 350 billion and is growing at a rate of 15-20%3, it is estimated that the value of the retail sector may i ncrease up to US$ 450 by 2015.This high growth rate has attracted many of the foreign investors to invest in India especially in Grocery and Apparel as a part of FDI in multi brand retail. 4 Top retailers in India are; 1. Reliance Fresh 2. Food Bazaar 1 2 www. moneycontrol. com www. ibef. org 3 Pricewaterhousecooper research 4 Deloitte research 3 3. Spencers Mart 4. More 5. Nilgiri's The organized retail sector is found to be only 5%, which shows a huge potential in retail sector and estimated to increase to 9% by 2015. Figure : 1. 1 Organized retail has huge scope of expansion Unorganized retail penetration Organized retail penetration % 9% 20% 95% 91% 80% 2011-12 2015-16 2020-21 Source: Indian retail market sep 2011, Delioitte Aranca research 1. 2. Global Scenario In the last part of 20th century, the world saw the emergence of the retail industry, majorly the supermarket found to dominant grocery retail form. And with the latest advancement in the technology like the bar code, RF ID etc. allowed a store to manage thousands of items and ‘just-in-time’ store replenishment. Computer operated logistical systems integrated with the stores assess the consumer demand in a single electronic system has led to expansion of the retail sector.But with the saturated local market, high competition pushed the major retailers into the globalization though process. And at the same time many government in the mid 1990’s have opened their economies inviting for foreign retail investors. However major issue faced is the economic slowdown that has resulted due to the uncertainty in IT sector and other financial spending. Moreover consumers themselves became much more price conscious, sensitive to price hikes and conservative in their buying, particularly in the developed economies. 4 Even though, Retail industry continues to be the world’s largest private industry with above US$ 8. trillion sales worldwide annually, this accounts nearly 10-15% of GDP f or most economies. 5 Major employer in most of the economies: ? ? ? ? 18% in US 14% in Poland 9% in China 17% in Europe Biggest retail countries in world (as per sales) ? ? ? ? ? US EU China UK India US$ 4. 7 trillion US$ 2. 9 trillion US$ 800 billion US$ 498 billion US$ 350 billon So from the above data it is evident that some developing countries like China and India made up to the top retailers in the world, which shows the huge potential for retail in these economies as major part of the retail is dominated by the unorganized sector.Retailers around the Globe; Table : 1. 1 Rank 1 2 3 4 5 6 Country UK Spain France Germany Italy Switzerland % of International retailers present 55 51 49 47 45 42 5 www. Livemint. com 5 7 8 9 10 Austria UAE China Russia 42 41 40 39 Source: CB Richard Ellis, 2010 The above table shows the concentration of the international retailer in to their economy, where UK topped the list and India ranked 44 in the list (as a lot of clarifications for the interna tional retailers are required).Study also concluded that developed economies are still the favourable markets for international retailers. 1. 3. Indian Scenario The retail industry in India is one of the most attracted market in the world. The major reason for this is, the market is highly unorganized. Almost 90% of the retail market is under unorganized sector where the business are run as kirana stores and family businesses. The organized sector is only less than 10% which is very low compared to other countries like US, UK etc which are having 50%-70% organized sectors.Almost all global retailers are looking out for an opportunity to enter into the Indian market as they knows the growth of the sector in India. Even though food and grocery is having the maximum market share of about 69% in the retail market, its share in the organized market is only 3% which shows the retailers who are mainly into food and grocery sector have an advantage among other retailers. The research conduc ted by Technopak reported that, in 2011 Indian food and grocery sector was estimated to be USD 325 billion that accounts for the 69% of the overall retail in India.This is expected to grow to USD 425 billion by the end of 2016 at a Compound Annual Growth Rate of 5. 5%. In this, the market share of the organized food and grocery was estimated at USD 9 billion which is expected to witness a growth to USD 34 billion by 2016 at a Compound Annual Growth Rate of 30%. 6 The study shows that there is an exponential growth in the Indian organized food and grocery sector in the next few years. 1. 4. Major Retailers in Food and Grocery The major retailers in India are Reliance Fresh, Spencer Mart, More, Nilgiri's and Big Bazaar.The various aspects of these retailers are explained in the following sections of this report. As the organized food sector is very small, the market shares of these retailers are pretty difficult to find. 6 http://www. indianretailer. com/article/sector-watch/food-and- grocery/Standing-against-each-other-1489/ 6 1. 5. Research Objectives 1. To identify the market share and nature of competition of Indian retail industry. 2. To understand the market segmentation of the industry. 3. To conduct PEST analysis for the industry. . To study the difference between standalone and conglomerate diversification in the industry. 5. To analyze the mergers and acquisitions carried out in the industry. 6. To study the international exposure of the industry. 7. To determine the technologies used in the industry. 8. To study the marketing initiatives carried out by the industry 9. To analyze the future prospects of the industry. 10. To Compare the Indian retail industry with US, UK and France. 7 Chapter 2 REVIEW OF LITERATURE 8 2. 1. IntroductionThe size of Indian retail is about US $350 billion but it is highly unorganized. Indian retail is dominated by 15mn independent retailers consisting of kirana stores, chemists, footwear shops, apparel shops, paan and bedi s talls, handcart and pavement vendors, which together makes up ‘unorganized market’. 7 But this situation will not be the same always specially with the fact that multinational companies are trying to enter Indian market. Investors view India as an attractive investment destination. India stands at 4th attractive location for FDI (Ernst & Young, 2012).In 2011, Global retail development index (GRDI) stated that â€Å"time to enter Indian market is now†(Kearney,2011). Some major retailers in India (Kumar, 2011)? ? ? ? ? ? ? ? ? ? ? ? Food & grocery: Big Bazaar, Food Bazaar Consumer electronics : e-zone Entertainment : Bowling Co. Books, Music and gifts : Depot Fashion and accessories Electronic retailers Time wear retailers Pharmaceutical retailers Telecom retailers Jewellery retailers Footwear retailers Catering service retailers 2. 2. Conditions in Retail IndustriesGlobally, A survey in small towns in Minnesota (Brennan,1991) showed that specialized services, offe ring better quality products and improved customer service were most successful strategies while sales & promotions and lowering prices were least successful. It was observed that consumers are more focussed on new discounts compared to old ones. (Brennan, 2000). A survey conducted in south India showed some decision making styles of south Indian peoples, mainly brand conscious, high quality conscious, confused by over choice style and recreational shopper style. (Canabal,M. E,2002).Until 2011 ,Indian central government denied FDI in multi brand retail and even single brand retail was limited to 51% ownership. In November 2011, India’s central government 7 Business monitor international(Indian retail report Q1,2012) 9 announced retail reforms for both multi brand and single brand retail. In December 2011, under pressure from opposition Indian government placed retail reforms on hold till it reached to a consensus. The reforms for single-brand stores to enter Indian market but on a condition that 30% goods should be purchased from local suppliers was approved by the Government in January 2011.Organized retail is increasing at the rate of 45-50% per annum and increases its share to 16% by 2012. On the other hand unorganized retail is increasing at the rate of 10%. Major increase can be seen in personal care, jewellery, sports goods and beverages. 8 According to A associates report, some of the benefits of multi-brand retail are ? ? ? Removal of intermediary Job creation No threat to kiranas India has been ranked as the most attractive nation for retail industry among 30 emerging markets. (Senjam Dwijorani, Consolidation phase in Indian retail industry).According to a Mc Kinsey & company report titled â€Å"The great Indian Bazaar: organized retail comes of age in India†. Organized retail is supposed to increase from 5% in 2008 to 14-18% by 2015. Private labels contribute to 10-12 % of organized retail industry and are growing very rapidly. Key play ers being Westside, Shoppers stop, Spencers, Future group, Reliance and Bharti walmart. Highest penetration is by Westside at 90% followed by reliance at 80% and pantaloons at 75%. Shoppers stop and spencers have 20 and 10% respectively.According to Deloitte’s report on â€Å"Global powers of retailing 2013 , Retail beyond†, the retail industry grows despite difficult economic condition. Most of 250 retailers posted an increase in retail revenue with most of the companies experiencing declining sales. The top 250 maintained a healthy 3. 8 % composite net profit in 2011,matching the industries 2010 result. The average size of top 250 companies in 2011,as measured by retail revenue topped US$17 billion. A crisil report shows the Indian retail market is most fragmented in the world and only 2% compromises of organized sector. This shows potential for growth is immense. ASA & Associates report, August 2012 10 Chapter 3 INDUSTRY ANALYSIS 11 3. 1. Market Share and Nature of Competition The current retail segment contributes 22% of the country’s GDP and 8% of the total employment. And more over India has emerged as the fifth most favourable destination for international retailers9. According to AT Kearney’s GRDI (2012) â€Å"India remains a high potential market with accelerated retail growth of 15-20% expected over the next five years†. India retail sector values US$ 350 billion and is growing at a rate of 15-20%, as per Pricewaterhousecooper (PWC) research report.Mass grocery and apparel are the two most favoured segments for FDI in multi brand retail in India, according to the study conducted by Deloitte. The FDI inflow in single-brand retail trading during April 2000 to December 2012 stood at US$ 42. 7 million, as per the data released by Dept. of Industrial Policy and Promotion (DIPP). A report (KPMG, 2010) indicates that the retail business in India has not able to deliver the expected results, expect a few players. The growth of organized retail trade decreased from 35% in 2007-08 to 10% in 200-09.Food and Grocery segment has been dominated by retailers not organized till date, except a few players like Big Bazaar (Food bazaar), Reliance (Reliance Fresh), RPG (Spencer’s), and AV Birla Group (More). Organized retail is in continuous increase compared from past. Retail can be classified in different sectors such as Food & Grocery, Clothing, Durables goods, Shoes, Furniture, Services, Catering, Jewellery & Watches, Books, Music & Gifts, Mobile phones etc.. Figure : 3. 1 Grocery sales across countries (2010) 18. 40% 12. 40% 11. 10% 10% 3% India Source: IGD international 9 2% USA China Russia Brazil UK ww. ibef. org 12 The highest penetration of private label products is by Trent at 90%, followed by Reliance 80% and Pantaloons 75%, big retailers such as Shoppers Stop and Spencer’s have a penetration of 20% and 10%. 10 Figure : 3. 2 Market Breakup by Revenue (2011) 17% 3% 6% 4% 10% 60% Food and Grocery clothing & fashion Beauty & wellness Electronics Furniture & Furnishing others Source: Indian retail market sep 2011, Delioitte Aranca research The Net Revenues of the top retailers in India; Figure : 3. 3 Retailer Food Bazaar Spencer’s Reliance Fresh More Nilgiri’s Source: annual reports of the companies 010-11(Crs. ) 215. 1 98. 46 127. 67 163. 7 80. 49 2011-12(Crs. ) 298. 09 120. 62 210. 45 236. 8 97. 70 3. 2. Market Segmentation 3. 2. 1. Segment analysis The Indian economy is growing rapidly. An important contribution is made by the growing number of shopping malls. Shopping malls became a centre of attraction or a hang-out place in metro cities. There are development plans proposed 150 new malls in 2008. But what this does is we forget or ignore the traditional retail formats (pedlars, grocery stores and tobacco 10 Consolidation phase in Indian Retail Industry, Senjam. 3 shops etc. ). They continue to co-exist with the modern formats. Modern retail has help ed companies to companies to increase consumption and hence the demand for their products on the market. For example, Indian consumers would normally consume rice sold to the neighbouring Kiranas viz Kolam for everyday use. With the introduction of organized retail trade, it has been noted that the sale of Basmati rice increased by four times that he was a few years back: as a top quality, rice (Basmati) is now available at almost the same price as the normal price at local Kirana.Thus we can see the way a product is displayed, spoken and contiguous and how he won the heart and the minds of consumers affects its sales. It consumption continues to increase in the way; we can say that the local market would go through a metamorphosis of a change. This means that non- union retail trade would suffer a serious setback due to the outdated technology, poor supply chain, inadequate marketing etc. Thus, local stores would soon become things of the past or limited unexpected last minute purc hase. And it is also observed that avg. consumption of Indian consumer will come down to 34% in CY2015 and in addition up to 25% in CY2025.This indicates that, with gradual increase in income levels, Indian consumers are spending more on products of lifestyle or pimping the economies of lifestyle retail value. 11 Currently most popular organized retail formats are; ? Shopping Malls: Malls are larger form of organized retail today. These are mainly located in metropolitan cities, close to urban periphery. The field of shopping centres varies from 60000 m? to 7, 00,000 m? and above. The idea is to provide an ideal shopping experience that includes a mix of products, services and entertainment all under one roof.Some examples are Inorbit mall, Ansal Plaza etc. Specialty stores : These are the stores that focuses on specific market segments, specializing on particular products such as entertainment and leisure, gifts and so on. The most notable among these include channels such as Cross word, Planet M etc. Discounters: As its name suggests, the shops or factory stores, offer discounts on MRP by selling in bulk to achieve economies of scale or surplus stocks in season over. The category includes various perishable goods/ non-perishable. Example: Subhiksha. Department Store: Stores ranging from 20000-50000 Ft? responding to the diverse needs of the consumers. It includes localized departments like clothing, toys, home, groceries etc. the popular among these are Big Bazaar, D-Mart etc. Hypermarkets/Supermarkets: Big self service outlets, with strong emphasis on Food & Grocery store and personal sales and designated as supermarkets. These can still be divided into mini supermarkets typically from 1000 to 2000 Ft? and large ? ? ? ? 11 McKinnsey Global Institute 14 ? ? supermarkets from 3500 to 5000 Ft?. These stores now contribute to 30% of all Food & Grocery store in organized retail.More, Reliance fresh etc are some examples. Convenience stores: These are relatively l ow (400 – 2000 Ft? ) stores generally located near residential areas. They have a limited range of convenience high-sales of business products in stock and are usually open for long periods during the day, seven days a week. The prices are slightly higher because of premium convenience. MBO: Points of sale multi brands, also known as category killers, offer several brands on a single product category. They are generally well in places of markets occupied and cities. 3. 3. Policy FrameworkSince liberalization several policy measures have been taken with regard to regulation and control, fiscal policy, export and import, taxes, exchange and interest rate regulation, export promotion and incentives to high priority sectors. Food and agricultural industries has made an agreement with high priority a number of important releases and incentives. Some of the major policy changes are as follows: 3. 3. 1. Regulation and Control According to the extant policy, FDI up to 100% allowed un der the automatic route in food infrastructure (Food Park, Cold Chain / Storage).As for food retail FDI policy concerns do not permit foreign direct investment in the retail sector, with the exception of a single retail brand products. This policy is the same for all retail operations. FDI policy for the manufacture reserved for the SSI sector is the same for all items, so reserved and a separate dispensation for the items in the food processing sector is not intended. 3. 3. 2. Fiscal Policy and Taxes Broad fiscal policy changes have been introduced gradually. Excise & Import tariffs have been reduced substantially. Many processed foods are exempt from excise duty.Custom tariffs were substantially reduced on plant and equipment as well as raw materials and intermediates, especially for export production. Corporate taxes were reduced, and there is a shift towards market related interest rates. There are tax incentives for new manufacturing units for certain years, except in sectors s uch as: Beer, wine, soda flavoured with concentrates, confectionery and chocolate, etc. Indian currency (rupee) is now fully convertible for current account and capital account convertibility in the unified exchange rate mechanism is foreseen in the coming years. 15Repatriation of profits is freely permitted in many industries, with certain exceptions, which is another requirement offset by dividend income from exports. 12 3. 3. 3. PEST ANALYSIS PEST analysis is concerned as the environmental influences on the business. The factors are Political, Economical, Social, and Technological. 3. 3. 3. 1. Political Environment Political factors include government policies, fiscal policy, labour laws, safety regulations, competitor regulations, political stability and consumer protection. That influence and limit various organizations and individuals in society.Legislation relating to the retail was damaged many years. Political factors include goods and services that the government wants to provide or provided. 3. 3. 3. 2. Economic Environment Economic factors include economic growth, interest rates, exchange rates and inflation rate. These factors have a significant impact on decision-making and business operations. Exchange rates affect the costs of exports of goods and the supply and price of imported goods in the economy. The retail market consists of the purchasing power of people. So the total purchasing power is a function of current income, prices and availability of credit.Changes in economic conditions may affect the business or company. Economic forecasters Looking ahead to the next decade and is likely to find its forecasts of rising costs, shortages and up and down economic cycles. These changes in economic conditions provide new opportunities or threats in the market. 3. 3. 3. 3. Social Environment Social factors include income distribution, population growth rate, age, lifestyle changes, education and living conditions . Society that people grow in their beliefs, values and norms. People live in different parts of the country have different cultural value, which must be analyzed retail person or company.This will help you to understand the business strategy in order to meet the requirements of customers. trend is the social factor will also affect the business for retailers. 12 http://www. punebds. com/pf. asp 16 3. 3. 3. 4. Technological Environment Technological factors include technical aspects such as research and development activities, technology incentives and the rate of change of technological changes, new inventions and development, energy use and costs. They can determine barriers to entry, minimum efficient production and influence outsourcing decisions.Technological implementation can affect the cost, quality, and this leads to innovation. Technology is extensively used in some of the areas such as: ? ? ? ? ? ? ? ? Packing of the products Billing Mobile point of sale(POS) Digital signage Inventory management Customer s ervice Price changes and auditing RFID and location tracking 3. 3. 4. PORTER’S Five Forces Porter's Five Force model is to analyze the competition model, it helps to understand the nature of competition within the industry, and provides a good, simple but effective framework for the development and understanding of the competitive forces in the industry.Michael Porter created a framework, which identified five forces which act to either increase or decrease the competitive forces in the industry. These five forces is ? ? ? ? ? Threat of new Entrants Power of suppliers Power of buyers Availability of substitutes Competitive rivalry 17 Figure : 3. 4 3. 3. 4. 1. Threat of New Entrants The retail industry has seen a growth of the organized sector in recent years. Even though growth is not diversified, it was still significant enough to affect the unorganized retailers. This industry started ten years ago and has been declining number of independent retailers.If you walk through a ny mall, we notice that most of them are chain stores and there exist only a hand full of independent shops. While barriers to the establishment of trade is not impossible to overcome, the ability to establish favourable supply contracts, leases and be competitive, it becomes virtually impossible. Their vertical structure and centralized shopping gives retailers competitive advantage to independent dealers. 3. 3. 4. 2. Power of Suppliers In 1970, when Sears dominated the household appliance market, which set high standards for quality.Suppliers that did not meet these standards were omitted from Sears line. In this way, retailers have tried to exploit relationships with suppliers. This can be attributed to the fact that in the retail industry, suppliers often have very little power. Take the example of WalMart, which imposes strict controls on their suppliers. Contract with a large retailer like WalMart can make or break a small supplier. 3. 3. 4. 3. Power of Buyers Individually, cu stomers have very little bargaining power with retail stores. The prices offered by the center-stores are usually negotiable.They come with a tag attached saying ‘fixed price. â€Å"It warns the customer from the very entrance to the store, if you want discounted prices. ‘s Very difficult to negotiate. , But as a whole, if customers require high quality products at competitive prices, it helps keep retailers honest. 18 3. 3. 4. 4. Availability of Substitutes There is no shortage such as in the retail sector. This is not a monopoly in the market. The tendency in the retail sector is not specialized in one good or service, but to deal with a wide range of products and services. This means that what one store offers, you will probably find it in a store.Therefore, innovation and product differentiation are essential ingredients necessary to separately in the retail industry. Retailers offering products that are unique or have a clear absolute advantage over their competito rs. 3. 3. 4. 5. Competitive Rivalry There is no market without competition, and there are no better ways than the existence of competitive forces in the market to improve the quality, price, supply chain management, inventory management, etc. Retailers always face stiff competition. The slow growth of the market for the retail market means that companies must fight each other for market share.More recently, they have tried to reduce the cut-throat price competition by offering frequent flyer points, membership and other special services to try to gain customer loyalty. Given the relatively weak financial condition of unorganized retailers and physical space constraints on their expansion prospects of the sector itself is not able to meet the growing demand for retail. Therefore, organized retail, which now represents a small 4% of total retail sector is likely to grow at a much faster pace of 45-50% per annum and quadruple its share in total retail trade to 16% by 2011-12. 3. 4. Bus iness DiversificationDiversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. The different types of diversification that are discussed in this report are as follows; 3. 4. 1. Standalone DiversificationSelf-contained and usually independently operating. They concentrate only on the specific category of products. Standalone diversification has large relationship with the firm’s current business. 19 3. 4. 2. Conglomerate Diversification The companies markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers. The conglomerate diversification has very little relationship with the firm's current business. Therefore, the main reasons of adopting such a strategy are first to improve the profitability and the flexibility f the company, and second to get a better reception in capital markets as the company gets bigger. Even if this strategy is very risky, it could also, if successful, provide increased growth and profitability. 3. 4. 3. Future Group (Conglomerate) But while contemporaries like Bharti and Tata has teamed up with Wal-Mart and Tesco in the wholesale business, Future Group has built its business by himself. Talks over sourcing partnership with Lawson Inc. Japan ended without agreement is happening this year. Under the new legal regime, it could be more opportunities for future groups to join forces with international traders.Future Group has recently reorganized its retail assets â€Å"simplification† of business and bring greater clarity to investors for business, Biyani says, and sees further expansion, not least the food in the arm, which he described as â€Å"profitable†. (And he adds: â€Å"Some of the high-margin businesses, where demand is not too high, that when concerns are greater food is good, profitable business .. † This week, the Future Group has acquired Express Retail Services, which operates in Delhi supermarket chain Big Apple. Biyani also outlines its goals for the store chain Food Bazaar. â€Å"Currently there are about 200 Food Bazaar stores. No.Maybe in five years, add another 150 to that number,† he says. 3. 4. 4. Reliance Fresh (Conglomerate) Reliance Industries plans to merge all its retail units within a single entity, which suggests he was not looking for a foreign partner in any of its businesses, a person with direct knowledge of the development said. The company started the process all the club's eight independent retailers, such a s clothing chain Reliance Trends and consumer electronics chain by Reliance Digital Reliance Fresh grocery chain, in a bid to remove defects and improve administrative cooperation and efficiency between different companies, people said.This will allow Reliance Fresh single retail entity by Reliance Retail, the group's holding company for retail sale. Reliance last Monday filed a petition in the Bombay High Court seeking permission for the scheme of arrangement of its several entities, including Reliance Retail, Reliance Fresh, 20 Reliance AutoZone format, car accessories, Reliance Trends, Reliance Footprint footwear chains, consumer electronics chain Media Reliance Digital, Reliance leisure, Reliance Gems and jewellery, and Reliance Replay Gaming. 3. 4. 5. Spencers (Conglomerate)Spencer Retail Ltd (Spencer) is one of the India's multi-format retail chain. Established in 1996, Spencer is a group of RPG Enterprises, one of the leading conglomerates operating in India and subsidiaries Cesc Ltd. In 1989, RPG Spencer won, and in 2005 launched its retail brand in the Spencer. Consequently, it Spencer spread to other retail formats starting Hyper Spencer, super fresh and daily formats. Currently Spencer food markets and food products, clothing and accessories, footwear products, home decor items and equipment and consumer durables. 3. 4. 6.More (Conglomerate) More is a group company Aditya Birla Retail Limited, a leading conglomerate in the retail industry with a clear focus on its vision to be a global company premiums. 3. 5. Mergers and Acquisitions 3. 5. 1. Reliance and BP (Merger) During the year 2010, BP and reliance industries limited made the partnership in the oil and gas business. 13 By announcing the partnership both the companies came to an understanding that BP takes 30% of partnership of 23 oil and gas production sharing contracts that which are done by reliance industries in India.This project would help Indians in getting gas and will help to reduce th e import cost included in gas. The same year reliance industries entered into partnership in us with an agreement of joint venture with the companies Atlas Energy, pioneer Naturals Resources and Carrizo oil & gas by three different joint venture agreements. 14 13 14 http://www. ril. com/html/aboutus/major_milestones. html http://www. ril. com/html/aboutus/major_milestones. html 21 3. 5. 2. Bharti Wal-mart (Merger) In order to lead the retail stores in India, Walmart has begun talks with Bharti enterprises for forming a joint venture.Two companies has equal partnership in wholesale business in India, so they decided to continue their business relationship in retail business by requesting the government to make decision for allowing up to 51% foreign direct investment(FDI) in multi brand retail. 15 The aim of joint venture is to establish wholesale cash-and-carry stores and back-end supply chain management operations in line by taking government guidelines. 3. 5. 3. Spencer's India Li mited (Acquisition) Spencer’s is one of the retail sector which sells food and non food FMCG products16.Spencer’s Retail is a part of the RPG Companies that deals with food, apparel, fashion, electronics, lifestyle products, music and books . More over it offers services like gift vouchers and easy loans. 17 Spencer’s has expanded its food retail chain by bringing food world that has been brought over by RPG group18 . The Company has filed an application with the Honourable High Court of Calcutta for merger of its wholly owned subsidiary company Music World Retail Limited with the Company, effective from 1 January 2012, which is pending approval as of date19. 3. 6. International ExposureIn the year 2006-07 ,the size of food industry in India was established at around Rs 8,80,000 crores in that the food industry accounts for around 374000 crores. Now growth of Indian food processing industry is up to 13% per annum20. 3. 6. 1. Dairy Dairy firms are one of the main contributors of Indian food industry among various sectors. In 2006-07 the size was 198000 crores & it is estimated to be 366484 crores by 2015. The states of Gujarat, Tamil Nadu, Kerala, Karnataka, Punjab and Haryana have established many dairy co-operatives running successfully. Most of the packed milk segment is 15 16 http://www. bharti-walmart. n/Overview-CareerAtBhartiWalmart. aspx http://info. shine. com/company/Spencers-Retail/204. aspx 17 http://info. shine. com/company/Spencers-Retail/204. aspx 18 http://www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 19 http://www. cesc. co. in/cesc/web/investor/helpdesk/document/sub/Spencer%60s%20Retail_Annual%20Repo rt_2011-12. pdf 20 Cifti. org/Reports/Ficci_Technopak%2008. pdf 22 dominated by co-operatives it contributes about 70% of the total revenues. In the milk products India, the reports have given that demand is growing faster than supply.The recent rise in milk prices have forced Indian government to Impose a ban on skimmed milk products and reduce Incentives for exports. Many products like Ghee, Curd, etc. has demand more and they are sold as unbranded in Indian market. As the health consciousness among people is increasing day by day ,the demand for milk is increasing in the market. Exports of milk from India to south east Asia countries have grown rapidly. The ice-cream industry though it is widespread is suffering from shortage of cold chain infrastructure and lack of big players in India. 3. 6. 2. Non-Alcoholic Beverages These are of two types namely; ? Carbonated and Non-carbonated drinks Some of the hot beverages are tea and coffee. Almost Rs. 5000 crores was accounted by fruit juices and fruit based drinks. The annual growth rate would be 10-12% India is the biggest country to produce tea in the world accounting for 28% of the total global production at 956 million kg's. Tea production in India is being increasingly improving year by yea r whose turnover itself is above Rs. 8000 crores. The growth has become 1. 2% per annum. India is the 4th largest exporter of tea in the world and it is also the 5th largest producer of coffee which is accounting up to 4% of total production in world.Almost everything produced is being exported. It came up to 75% of produced tea and coffee is exported21 The competitor for US food processing is Indian domestic industry. As it has the best climatic conditions it has got advantage to produce the agricultural goods and potential to cultivate the wide range of raw materials. some of the Indian companies have increased their market share by decreasing the prices for the products while import duties on food and ingredients have become relatively costly. The existing food laws will restrict the producers to use the ingredients, colors, flavors.Thus it has become the additional challenge to the US exporters interested in Indian market. 21 Food. export. org/resources/countryprofiledetail. cfm ? itemnumber=1015 23 3. 7. Technologies used in retail industry Retail industry is one of the most growing industry in the world today with a market share of above 50% with organized sector having a share of 5% whereas unorganized sector has over 90% of share22. Now the factor is to know how to maintain such share. moreover food & grocery alone takes around 62% of market share within retail industry.Everyday thousands of thousands transaction are done in retail market let it be regarding food & grocery or may be some apparels or some clothing. But it's really difficult to manage the details about all these. How to keep complete track of all the products? Earlier people used pen and paper techniques but will that suffice present days requirement. The answer to this question is a big No , it is not possible to implement such techniques today. At this part technology plays a vital role today. Storing the data in a proper manner so that whenever it is required can be fetched immediately without any delay.Database, Data warehousing, Data mining are some of the tools used nowadays for storing and retrieving data efficiently. Forecasting is used to predict future demand, e-commerce used online order and purchasing, The next part discusses how exactly each of the technology has played important role in retail industry. ? Forecasting tools are used to predict the total demand of any product in the near future based on the present or past purchase made by consumers. their details are saved on a computer and based on that prediction is made how much will be actually required to suffice the requirement.Database used to store details about a product how much is in the inventory, what is the amount that has been sold, who are the purchasers of such product, what is the buying frequency of the particular product etc. This is done using barcode scanners or RFID tags that is attached with the particular product. Barcode was the idea of two college students which actually came into effect on the late 1940’s and early 1950’s. Barcode is a code made of series of lines based on morse code and movie equipment. How it is read is by using incandescent light and an oscilloscope23.RFID tags uses radio waves to identify things automatically at any time. it can either be active with their own means of sending signals or passive like using a reader to read the details. Tag may contain manufacturing date, lot number, and serial number. Use of Credit card, debit card to pay for the products purchased can also be added to the technological usage in retail industry. Using cell phones as a medium to intimidate the consumers about any new offers on any product. ? ? ? ? ? 22 23 www. cci. in www. barcode-printing. co. uk/history-of-barcodes. htm 24 ?Use of e-commerce has been the bottle neck of retail industry now. with the ease of ordering stuffs with a click of a button, paying after receiving the product and other facilities has really made life of human be ings easy. Reliance Fresh, Spencer’s, Nilgiri’s, More, Big Bazaar and all uses such technologies. Food and grocery segment comprises mostly of all packed items having barcode on the backside through which its manufacturing date, expiry date, price can be monitored. 3. 8. Marketing Initiatives There are a lot of retail companies coming up nowadays but how to introduce it to public.The best way is advertisement in terms of television ads, hoardings, newspapers, etc. This section discuss about how exactly few retail companies has used advertising a tool to introduce their product to public. For this project five major food and grocery companies in India, viz. Reliance Fresh, Spencer’s, More, Nilgiri’s and Big Bazaar are considered. 3. 8. 1. Reliance fresh Reliance fresh with its splendid combination of red and green colour logo reflects a green environment. Their major advertising types are ? ? ? ? ? Print or broadcast ads through newspapers.Packaging throug h carry bags. Directories like in telephone directories. Audio materials like announcements through radio. Point-of-purchase displays as in when customers reach billing point they can see special offers or promotions. Other ways of promoting are direct marketing through e-mails, messages and personal selling through face to face interaction with customers. 3. 8. 2. Spencer mart Spencer follows same pattern as reliance like packaging, print ads, Audio materials, TV ads but one addition to it is every week a new published ad can be seen in local stores or website. 5 3. 8. 3. More More comes with orange colour logo having tag line â€Å"for you† or â€Å"hamesha extra†. More advertises through newspapers, online advertisement, packaging, etc. They promote by offering discounts and promoting traditional and local specialities during festive season. 3. 8. 4. Nilgiri’s Niligiri’s started in 1905 has a logo of green colour . It is a supermarket chain in south In dia. The major selling product in Nilgiri’s is fresh vegetables with hygienic and superior qualities. Advertising is very essential for promoting of products that led to the growth of Nilgiri’s.Direct marketing, personal selling, store promotion, sales promotion are other ways of advertising the product. 3. 8. 5. Big Bazaar Big Bazaar’s logo comes in orange and blue colour with tagline as †Is se sasta aur accha kahin nahi†. Some of its marketing initiatives taken arePromotional offers? â€Å"saal ke sabse saste 3 din†. ? â€Å"Hafte ka sabse sasta din(Wednesday bazaar)†. ? Exchange offers †Junk swap offer†. ? Future card(3% discount). ? Shakti card. ? Advertisement(print ad,radio,newspaper). ? Endorsement by M. S. Dhoni 3. 9. Future OutlookRetail industry in India, as we know, is one of the fast growing industry which accounts for 22% of its GDP at present24. The sector consist of only 5% of organized market and the rest und er unorganized which shows that there is a wide opportunity for large scale companies in the Indian market (Singh, 2012). The proposal of FDI was considered for taking up the growth of the Indian retail market during early 1990's. It was in the year 1991, the Government has opened up the retail market to FDI through a series of steps which are; (Singh 2012) 24 http://www. ibef. org/industry/retail-india. spx 26 Table : 3. 1 1995 ? World Trade of Organization's General Agreement on Trade in Services, which includes both Wholesale and Retailing services, came into effect. FDI in cash-and-carry (wholesale) with 100% rights allowed under the Government approval route. FDI in cash-and-carry (wholesale) brought under the automatic route. Up to 51% investment in single-brand retail outlet permitted. 100% FDI in single brand retail and 51 % in Multi-brand retail. 1997 ? 2006 ? ? 2012 ? In the year 2007, the Indian retail market stood at Rs 1. 33 billion witnessing a growth of 10. %. In this , organized sector shared only 5. 9%, but itself showed a growth of 42. 7%. It was expected to maintain a much faster growth in the next 3 years (IMAGES F&R Research, 2009). As part of the action taken by the Government in 2006 regarding FDI, Wal-Mart has made an agreement with Bharti Enterprises to establish a joint venture, Bharti Wal-Mart private limited, for wholesale cash-and-carry and back-end supply chain management operations in India in the year 200725. This was a decision taken by Wal-Mart as the FDI policies were not favourable for retailing.The foreign retailers were still waiting for the Government to revamp their policies on FDI in retailing. Even though there was a fast growth in organized sector, it's penetration in the market was only 8-9% during 2009 which is very low as compared with countries like US, France etc with 60-80% penetration level26. During these days, the retail market looked gloomy and experts reported this will last for the next few months which wil l reduce the growth in organized retail sector. In 2011, the market stood at USD 396 billion. It was clear that acceptance of FDI in retail became essential for another growth to attain27.Also, according to A T Kearney's Global Retail Development Index (GRDI) 2012, India is the fifth most attracted market for International retailers and also the market is expected to show a growth of 15-20% over the next five years. 25 26 http://corporate. walmart. com/our-story/locations/india http://www. investindia. gov. in/? q=retailing-sector 27 http://www. deloitte. com/assets/Dcom-India/Local%20Assets/Documents/Indian_Retail_Market. pdf 27 Growth in organized sector can be achieved through retaining and attracting more customers in the future.Also the retailers ability to manage supply chain efficiently, increase the operational efficiency through economies of scale, serviceability and optimal space management are certain other factors that can achieve growth in organized sector (Karthikeyan, 2010). Also the usage of various tools like, GIS (Geographic Information System ); which helps the retailers to capture, store, manipulate, analyze, manage and present all types of geographical data which is highly used for locating and shifting of their stores to specific areas; are considered (Mishra, 2009).The International retailers updates on the Indian status for FDI which allows them to enter the market with less constraints and more freedom. As the Government had not supported the foreign retailers negotiation in terms of the investment, they are still in doubt to establish in the market. For the organized sector to grow further, there should be some foreign investment and that which can show the growth of 15-20% in the next five years. 3. 10. Comparison of Indian retail industry with US, UK and France.As the study shows that the top 5 global retailers are from US, UK and France, comparison study of Indian retail industry with these countries are done on the basis of the si ze of the industry, the major retailers within the country and the nature of competition within the country. Among the retailers above, it's clear that US is the top on the basis of the size of the industry followed by France and UK. But the most attracted retail market among the above countries is India. The comparison given below explains more about the growth of these markets between 2007 and 2011. . 10. 1. Size of Industry The size of the retail industries of India (Singh, 2012) (Assistant Professor, Global Institute of Management & Technology, Noida) 28, USA29, UK30 and France31 in the year 2007 and 2011 are shown in the figure below; In the French scenario, the value for the year 2010 was mentioned as USD 349. 65 billion. From the source it is established that, the growth was following a compound annual growth 28 29 http://www. dnb. co. in/IndianRetailIndustry/overview. asp http://www. slideshare. net/hitaishi9/retail-assignment, http://www. lideshare. net/hitaishi9/retailassi gnment 30 http://www. prospectsnet. com/cms/ShowPage/Home_page/Industry_insights/Retail/overview/p! egiLLL, http://raceforopportunity. bitc. org. uk/sites/default/files/kcfinder/files/RaceforOpportunity/Retail%20Sector. p df 31 http://industryreviewstore. blogspot. in/2012/04/future-of-retailing-in-france-to-2016. html 28 rate of 4. 5% from 2006-2010. Hence, the value of the industry in 2007 is calculated as USD 304. 55 billion32. Figure : 3. 5 4000 3500 3000 2500 2000 1500 1000 500 0 India US UK France 2007 2011The above figure shows the growth of the retail industries of the mentioned countries between 2007 and 2011. The growth rate is more for India and France than UK and US. The retail markets in UK and US are almost in a saturation state whereas the Indian retail market which is mostly unorganized has a wide range of opportunity for the modern retailers. The global retailers will be certainly looking forward to enter into Indian market as its organized sector is yet to grow. 32 http://www. slideshare. net/Allystephen/retailin-france-2011kh 29 3. 10. 2.Major Retailers, Their Market Shares and Nature of Competition The top 5 retailers in the four countries are given below and their market shares are shown in their respective regions33; Figure : 3. 6 Wal-Mart 6% Metro Group Aditya Birla 6% 6% Future Group 54% RETAILERS IN INDIA Reliance Retail 28% The study shows that Future Group is the market leader in Indian retail industry with a market share of 54%. Followed by the challenger, Reliance Retail has a share of 28%. The next three retailers have almost equal shares which show that there is a tight competition within the followers.Figure : 3. 7 RETAILERS IN USA 11% 11% 11% 52% Wal-Mart Kroger Target 15% Walgreens Costco 33 http://www. planetretail. net/Presentations/grocery-2012-web. pdf 30 In USA, the retail industry is lead by Wal-Mart with a market share of 52% followed by four other retailers Kroger, Target, Walgreens and Costco with respective market sh ares of 15% for Kroger and 11% each for the rest of them. This shows that there is a tight competition within the four companies. The Indian and US retail industries are having almost same nature of competition. Figure : 3. 8 RETAILERS IN UK 0% 15% 37% Tesco Sainsbury 19% 19% Walmart Morrisons Co-operative Group The retail industry in UK has different combinations of market shares among the companies. The chart shows that none of them is having more than 50% of the market share. The market leader is Tesco with 37% market share followed by Sainsbury and Walmart with 19% each. Morrisons is only 4% behind the two companies which shows that there is a strong competition between all the retailers in UK. Figure : 3. 9 RETAILERS IN FRANCE 14% 17% 28% Carrefour Leclerc Casino 18% 23% ITM Auchan 31Study shows that there exists a similar competition within the companies in France as in UK. Even though Carrefour is having the higher market share of 28% than the other retailers, Leclerc which h olds the second position with a market share of 23% is not far behind. The rest of the companies have a competition within themselves as they have market shares between 14% and 18%. 32 Chapter 4 CONCLUSION 33 The report analysed in detail, the retail industry in India. The research initially started with the collection of data about the Indian retail industry as a whole, and then moved onto global scenario of retail industries.Also, issues regarding the foreign direct investment(FDI) in the retail sector is covered. The key players currently operating in the retail industry and the bottlenecks that the retail industry is facing in India are also analysed. Based on the findings, the future outlook of the Indian retail industry is mentioned in the report. 4. 1. Major Findings 1) The Retail sector in India is split up into two, the organised and the unorganised. 2) In terms of value the size of the retail sector in India is $350 billion. The organised sector contributes about 5%of the total trade. ) The retail sector in India contributes 10% to the Gross Domestic Product and 8% to the employment of the country. 4) In terms of growth the FMCG retail sector is the fastest growing unit. 5) The foreign retail giants were initially restricted from making investments in India. But now FDI is permitted 51% for multi brand retailing and 100%for single brand retailing. Again they can enter the markets through franchises. The report concludes that, retail industry in India has a very bright future prospect as it is undergoing through a transaction phase.It is expected to enrich the Indian economy in terms of Income and employment. The retail industry in India has come forth as one of the major dynamic and fast paced industries with several players entering the market. From analysis & other reports and surveys it is quite clear that Indian retail players are now all set and ready to triumph over the organised retail sector. The Indian retail industry is now on a verge to ex perience speed actions and competitions, allowing the consumers to get the best deals out of it. 34 Chapter 5 REFERENCES 35REFERENCES 1. www. moneycontrol. com 2. www. ibef. org 3. Pricewaterhousecooper research 4. Deloitte research 5. www. Livemint. com 6. http://www. indianretailer. com/article/sector-watch/food-and-grocery/Standingagainst-each-other-1489/ 7. Business monitor international(Indian retail report Q1,2012) 8. ASA & Associates report, August 2012 9. http://www. punebds. com/pf. asp 10. http://www. managementparadise. com/forums/principles-management-p-o-m/208682pest-analysis-retail-industry. html 11. http://encyclopedia. thefreedictionary. com/PEST+analysis 12.

IFRS Article Review

The title of the article that I choice to discuss for the article review is entitled â€Å"IFRS Adoption in the U. S. : Why the Postponement? †, written by Qun and Kenneth Hiltebeitel. The article came from the The CPA Journal, November 2010 Issue . In the article the writer’s main focus is on IFRS, which are principles based Standards, Interpretations and the Framework adopted by the International Accounting Standards Board. The article most importantly analyzes the survey results of the targeted audience to decide if IFRS will be ready by the proposed date.The SEC initially created a proposed Roadmap, which outlined when IFRS, would be put into transition by small and large public companies to be changed from financial reporting based on the U. S. Generally Accounting Principle being in 2014 to 2016. The proposed roadmap stated if the filings of 2014 from large companies be made they would be required to include a certain amount of balance sheets, income statements, s tatement of cash flows, and changes in stockholder’s equity for specific dates. Also, those companies adopting IFRS for the first time would have to present a beginning balance sheet, v. . a. the date of transition. The IFRS adoption for the year of 2014 could really mean as early as 2012. After this decision made by SEC in 2008, just as any major decision in the U. S. , more than 200 letters and surveys were submitted by people in and affected in the accounting or financial world. These surveys helped to shape the decision of the SEC in regards to the date of transition. Hiltebeitel discusses three different types of surveys from different places and people: a survey of executive officers, a survey of accounting professionals, and a survey of accounting educators.In the survey of executive officers three accounting firms were discussed in â€Å"Exibit 1† of the article. Each firm wad asked different questions but the overall message was conveyed as the same. The surve y conducted at Grant Thorton LLP, it was taken of financial executives and CFO’s. When asked the question â€Å" Do you believe the U. S. should require the use of IFRS† 50% of the executives selected the answer of â€Å"in 5 years or longer†. The second firm of the study was Pricewaterhouse Coopers.The survey was directed to manager’s directors and CFO’s. 51% of the company was at the learning stage. Most of the companies’ executives had knowledge about the change to IFRS but had no plan to action for IFRS. Deloitte was the third to be surveyed and what was found out was quite the similar to the first two firms findings. After one survey was completed Hiltebeitel was already concluding in the article that most of the U. S. companies would not be ready for the switch in 2014. The second survey was conducted with accounting professionals.The AICPA took an â€Å"IFRS Readiness Survey†. The survey was both done in the year 2008 and 2009 and were to be completed online. The percentages of the survey increased and decreased between the two years with regards to the many questions but the main one of if firms would be ready for the transition. Moreover, eventhough CPA’s were preparing for the change with IFRS, they still had a lot of evident work to do before the change. Lastly, the third survey in the article was of the accounting educators.Educators argued points about not up to date textbooks, extensive needed case studies, and college administrators last minute and not so serious attitude, being the main issue for their hold up in regards to the transition into IFRS in the education sector. Educators were on the side that IFRS should indeed be apart of the curriculum (80%) due to the foresight of â€Å"the first graduating class of accounting students to enter the work force with a substantial knowledge of the IFRS education will be the class of 2015†. With that being said a lot of work needs to be d one in the education side as well.In conclusion, the SEC responded to all of the surveys, comments, and letters by a published statement . The surveys presented in this article helped to bring about the points of this article and helped to shape the most important factors of will the U. S. be indeed ready for the transition in 2014. The answer according to the writer is no. The surveys , comments, and letters did help to influence the SEC decision of IFRS ( as of Feb. 2010), and the exact date of timing of the transition of IFRS is unsure. Will the public companies, accounting firms, and educators be ready?

State Farm Insurance Agency Essay Example | Topics and Well Written Essays - 500 words

State Farm Insurance Agency - Essay Example Training is a variable cost for the company. Variable costs of course are costs that can vary, or can be changed with changes in the external environment that is faced by the business. For example, at State Farm, the price of ingredients for a training seminar would be a variable, because the external market, however much State Farm is going to try to control the means of production and supply chain, is still going to show fluctuations in the price of raw materials used to make the training materials. And if there is a pandemic scare US, for example, the demand for insurance is going to go up regardless of whether the market shares are owned by State Farm or not, just because of general conditions of scarcity in the external business environment. Another variable cost for State Farm is how much it pays employees. For example, even though the insurance giant is very rich and powerful, it doesn’t have control over the external factors of inflation and federally mandated wages an d benefits, so these costs vary flexibly. Fixed costs are a different matter, because they are less a reflection of external variance and flexibility and more a reflection of the costs of investment goods that are used by State Farm. These investments are representative of a commitment made by the organization to long term growth over time using these goods, in a commitment that can be profitable for the company in response to how much it can use the investment goods to produce the product that it is selling. An example of a fixed cost for State Farm would be its maintenance of a marketing infrastructure. In terms of performance, it is assumed in the current report that in terms of relationships between job satisfaction and performance, employees who are trained improperly at State Farm will treat clients differently in a state of burnout and they will have a reduced sense of accomplishment. This may affect the success of the

Police and Affrimative Action Research Paper Example | Topics and Well Written Essays - 750 words

Police and Affrimative Action - Research Paper Example The main areas in the police selection process where affirmative action has had its effects include physical agility testing and use of written assessments. Today, people from the minority groups hold a significant number of positions in the police department. Affirmative action is a policy developed in United States in order to create guidelines to use either directly or indirectly in awarding jobs, promotions, and resources to persons from minority groups. Persons from minority groups who seek employment in the police force must prove their membership in a protected group for them to be employed. This move by the US government aimed at compensating people believed to be from minority groups for past discrimination. The main objective of the affirmative action includes ensuring that the number of women and racial minorities in the police department approximates the number of the majorities. The introduction of physical agility testing and written tests in the police selection process marked the beginning of reforms that were to be experienced in the police department. The use of physical agility testing used standards on height and weight at its inception. The process later adopted health based physical agility screening to end the inefficiencies of use of height and weight. The use of health based testing procedure incorporated gender based norms, which reduced gender based biases that occurred when physical agility testing was in place (COOP, 2005). Application of written tests was mainly concerned on the way minorities performed in the written tests. The use of written tests revealed that minorities had poor performances on police written selection tests compared to their majority counterparts. This appeared to be a form of racial discrimination and it discouraged the minorities from choosing policing as a career. Therefore, various concerned groups forwarded recommendations on the need to improve the use of written tests

Personality Development Essay Example | Topics and Well Written Essays - 750 words

Personality Development - Essay Example Similarly, if a person lacks the cognitive abilities by nature, that is, if there is some inherited mental deficiency, development will be at stake. Cognition, by virtue of its definition, plays the most vital part in developing an individual's personality. Moreover, evolution, genes, and environment are three other factors that highly contribute to the development of personality. It is not only the history of humankind and its birth but also the type of environment they are exposed to which shape an individual. As far as aggression is concerned, it takes its roots from all three factors. Evolution can lead to the appearance of aggressive personalities if relying on the trait of aggression for human survival is deemed necessary and vital for sustainability. If in the past, people who were more aggressive succeeded in sustaining themselves better, it is an evidence of a high proportion of aggressive personalities present today. Furthermore, it is also certain that an individual's pers onality is also a result of their genes. ... Circumstances in life, which an individual faces and the demands of those situations are best, reflected in the type of their personality. For a child, the parents are the best role models. In that, they shape the child's personality through different ways and interactions. For example, if a child's parents appreciate their time management, innovative drawings, or projects and encourage them to opt for newer challenging tasks, the child will be high on conscientiousness. Moreover, if those parents encourage behavior such as public speaking, socializing and deter them from introversion, the child will grow up to be an extrovert. Behaviors encouraged by parents, tend to be repeated and become a part of the child's personality. Self-efficacy is another important factor that plays a part in shaping an individual's personality. Basically, ''self-efficacy is defined as people's beliefs about their capabilities to produce designated levels of performance that exercise influence over events that affect their lives. Self-efficacy beliefs determine how people feel, think, motivate themselves and behave... A strong sense of efficacy enhances human accomplishment and personal well-being in many ways'' (Bandura, 1994). A person is rightly defined by their level of self-belief. If a person lacks the desired self efficacy, it is very likely that they will be adversely effected by the minor challenges in life or certain tasks and will not be able to cope up to achieve desired goals. Such behaviors lead to a weak personality that is easily discouraged and deterred by trivial problems. However, individuals who possess a strong self-efficacy can be seen as those with stronger personalities, those

Gangs Essay Example | Topics and Well Written Essays - 1250 words

Gangs - Essay Example There are accounts to prove these claims and with this, they tend to resort on things, which worsen their personalities-Drugs, theft, robbery, sexual assaults and even murder are some of the crimes that they commit. There are measures that are continuously done by the authorities to prevent or at least lessen this kind of activities. Most of the people have put the blame on their parents while some attributed this kind of occurrence to the leniency of laws particularly in correcting the children, which deals in sparing the rod. Most of the critics agree that this kind of method spoils the children and they likewise feel that they are free to do whatever they want to do. These things do occur and parents are the pointed culprits on these. They (parents) suffer such a fate since it is their responsibilities to raise their children. However, is it enough to put the blame on the parents alone How about when these children are out of their homes It is an established fact that most of the boys and girls in their puberty age shows untoward behavior and such occurrences do have different reasons, which the science cannot explain to date. When juveniles commit illegal activities, they were arrested and tried as most of the states here claim that it cannot tolerate such untoward behavior. In this case, psychologists and sociologists agree that in order to correct these individuals, the method of correcting them must be different from the method that the justice system applies in reprimanding individuals in legal ages. Juvenile courts are tailored for the correction of minors in order for them to be corrected and become more matured in order to ensure that they would not commit the same mistakes again. Basically, it is divided into three parts "separated into three types: independent and separate courts, part of a family court and unit within a trial court" (Miriam Van Waters, p. 299). This court can either examine or determine the process of correcting a convicted juvenile. Of course, the kind of correction is much lighter than the convicted criminal on the basis that they are on their "tender" or "innocent years." The court also focuses on the development of these individuals, rather than punishment. To add to that, the web also has the definition on juvenile court: legal-explanations.com (2006) stressed that "The court that takes up the cases where there is an involvement of children below eighteen years of age and who are dependant, abused, or out of control. But the cases which has been charged on the under age child as adult cannot be tried in this court. Juvenile Courts 3 A critic claimed, "It is impossible to eradicate juvenile delinquencies if we don't delve on the roots why these things happen." True enough, like most of the crimes and problems, their roots must be eradicated to prevent further harm. In recent studies, most children are involved in gangs and similar organizations solely on the basis of peer pressure in which most of them tend to believe that they should be involved in such organizations for them to cope-up with the society as most of them presume. In this kind of situation, a certain method should be done. In avoiding this kind of scenario to happen, one must know that proper education among the juveniles should be done. This responsibility should not be on the shoulders of

The Hunger Game Essay Example | Topics and Well Written Essays - 1000 words

The Hunger Game - Essay Example This essay aims at exploring the bad implications on people because of the power that Capital had and also the good implications on people because of the power that Katnis Everdeen had. Several evidences in the story as shown by these characters have been pointed ou in this essay to prove this thesis. Though Capital is not a singular character it plays the role of a manifested format of power. Capital, the epicenter of power had made life miserable for the people of poverty struck District 12. Katnis Everdeen, the protagonist of the novel evolves into an unsentimental, rough girl as she realized that without her engaging in ace hunting, her family won’t survive. It must be noted here that hunting was crime as dictated by the Capital and would result in life sentence. So the power to survive by overpowering the evil evolved in Katnis as being a continuous victim of submission and decisive control. Though these two characters persist to be powerful in the story, the way in which they use power are entirely opposite in nature. While the Capital is portrayed as a body which urges to forcefully gain power from people and the social systems around it, power is an inherent trait in Katnis. The expressions of power by these two characters are also in entirely different dimensions. A vital element in the story which enjoys and exercises power is the Capital. This character controls the work and resources within different district. They come up with systems to demonstrate the authority they had over the resources. The story unfolds into more expressions of power through the annual game conducted by Capital. Interestingly, the game is organized to make all the districts aware about the mighty power of the ruler of the country. Thus from the side of the Capital, power is exercised through cruel unfair expressions of authority. They change the rules of the game even in between the game so to show their power. The brutal measures appropriated by the capital are typica l examples of how power operates to manipulate people and social systems so as to remain more powerful. The Hunger Game is about overpowering other people in the game and surviving till the end to emerge as the winner. The process extends to killing each other. As nobody would volunteer into a game of killing, the capital exercises their power here again to nominate two people from each district. They have complete power over the death and life of the nominees. There are consistent efforts from the Capital all through the game to manipulate is so that the power equation within the country persists. The author has succeeded in portraying the cruelty through which the Capital operates. Every gesture has power as its central theme and the brutality of its execution has been well expressed all through the story. Katnis Everdeen, on the other side uses power to protect her family. It is a matter of survival for her. She nurtures the inherent power and courage within her through her life experiences. She lost her father in a mine explosion at an early age. She at the age of sixteen is responsible to feed her family and takes up hunting which is illegal. In the selection process of the tributes for District 12, Katnis’ younger sister gets selected. The expression of power with Katnis is well expressed at this juncture as she opts to volunteer in place of her sister. A powerful expression of power is depicted by the author in the presentation ceremony of the Hunger Games. Katnis

Law of Investment and Financial Markets Case Study

Law of Investment and Financial Markets - Case Study Example According to the appendix 'Four Corners', the WestPoint case involved 4000 Australians, most of which were pensioners (Four Corners, 2006, Page 1). Small investors were the ones to face the tragic collapse of WestPoint, as they lost their savings and the impact of these investors is described by the procession of WestPoint Investors Group to organize demonstrations to emphasize their predicament and attract the investment casualties. Some years before, WestPoint aggrandized funds by ensconcing a network of financial planners in order to upgrade its products. The entities interested in investment ought to hold an Australian Financial Service License for initiating with the investment operation, the venture or entity that counsels about financial products ought to be an Australian Financial Service holder (AFS); called as an AFS licensee. Financial business usually are deposit accounts, insurances, investments in funds such as shares, debentures etc. If not an AFS bearer, he can either be a director or apprentice to the license bearer. Furthermore, if the former doesn't intervene, he should be an authorized delegate of the Australian Finance service bearer. These delegates or representatives can be termed as 'business authorized representatives' as they hold an approbation to represent license bearers. There are assorted legal protections provided by the Australian Finance Services license, if at all, something in appropriate or contradictory situation occurs. It is always advisable to keep in account the license details of any financial services or benefits one is planning to avail. Since, West Australia is a renowned hub for business successes and entrepreneurship, the promoters and planners allied to financial sectors, accountants and others took availed all the possible opportunities of risk tolerations to gain profits. This was all possible because of a property development called WestPoint. But, some of the financial arrangements which were careful in planning involved the profits outside the governance of the Australian Securities and Investment Commission (ASIC), which was its governor. It focuses on the promulgation of Markets Advisory Committee to operate the corporate establishments. Also, it focuses on establishment of Takeovers Section, an Australian accounting Board, a financial Reporting Panel involved in financial services. This act is conformed on jurisdiction and in states which are referring only to the reach to which the legislative powers of the Parliament takes charge of the application. Australian Securities and Investment Commission is a c ommon seal with enduring succession, along with the procurement or disposal of real or personal asset. As far as membership is concerned, ASIS comprises of 8 members out of which 3 ought to be full-time associates appointed by the Governor-General. The solutions to it, definitely,

A Picture in the 1800s Essay Example | Topics and Well Written Essays - 500 words

A Picture in the 1800s - Essay Example The image of the photo is taken with the medium of daguerreotype, which presented photos that are clear in the eyes of the viewers. The factors of the use of daguerreotype medium of presentation of the photo made it to have well balanced lighting so that it is not exaggerated with a lot of silver halides as seen in the calotype photos. This has made the image to look very unique and admirable when a person views it. Due to the daguerreotype medium of presentation, the photographer has been able to balance the coloration so that he can imply the difference in color of the clothes of the man in the photo and represent the direction of the source of light. The photo represent the time in which it was created because of the fact that it has many characteristics of the pictures of the time. These characteristic are the color, the environment and its decoration as well as the shape of the photo which are unique for it. These aspects of the photo make it to identify with the kind of photos that were represented in the times of its making because it was a conforming to almost all of them.

Virtue and Allah Essay Example for Free

Virtue and Allah Essay In the name of Allah, the compassionate, the merciful, all praises are due to you O Allah; all thanks belong to you O Allah We thank you for all you have done in our life, we appreciate you, we adore you and we glorify your only name, O Allah! Guide us among those you have guided O Allah! Forgive us among those you have forgiven O Allah! Empower us among those you have empowered O Allah! Put your blessing on those things you endowed us with O Allah! We seek for your forgivement and turn away from sins O Allah! We have faith in you and we rely upon you O Allah! Bless us with good conduct that would take us near you O Allah! We have submitted ourselves to you, we are faithful to you, and upon you we rely. From you is our beginning and our protection. O Allah! Don’t put us to shame on the day we shall return to you. O Allah! Accept our Prayers and our Fasting, our Standing, Our bending and our Prostration. O Allah! Guide us against the hell fire O Allah! Make us an inmate of paradise O Allah! O Allah! O Allah! O Allah! The Everlasting, the Creator of Heaven and Earth’s, the most high, the most generous O Allah! Increase us in Knowledge and Understanding, make our Academics our friends, and make us graduate in flying colour O Allah! We beseech you against non – beneficial knowledge and hard heart that would always fear Allah O Allah! We implore you with a very useful Knowledge and pious heart and tongue that would be reciting in the of Allah and would always be thankful to Allah O Allah! Guide us against sudden death, accept our prayers, heal our sickness and welcome the death among us O Allah! Purify our sins as white cloth is purified from dirt O Allah! Purify us from our sins, remove our mistakes and take away our sorrows. Presents us with good things and gather for us the best of this world and hereafter. O Allah! Let us end our work with the most beautiful acts. O Allah! You are the forgiver, you like the reenters, please forgive us Suratul – Fathia By sodiq.

Changing National Curriculum For Physical Education Education Essay

Changing National Curriculum For Physical Education Education Essay Abstract: This essay will embody a critical analysis on the contrasting themes across the differentiated DfEE/QCA 1999 National Curriculum and the newly enforced 2007 published documents, in relation to the subject of physical education. The essay will be formatted and based around discussion on three key curricular themes; creativity, flexibility, and inclusion; ending discussion with a select few more obvious additions to the new National Curriculum for Physical Education (NCPE) To begin it is important to briefly define a general view of physical education within our country; the aim of Physical Education is to develop physical competence so that all children are able to move efficiently, effectively and safely and understand what they our doing. The outcome physical literacy- is as important to childrens overall development as literacy and numeracy. Declaration on Physical Education (2005) The Education Reform Act (1998) outlined the entitlement for all state education pupils to have Physical Education (PE) included as an integral part of the core curriculum. The National Curriculum for Physical Education (NCPE) was introduced for pupils aged between 5-16 years in 1992 and was modified in 1995 (DfC 1995); since revised for schools in England and became fully operational in September 2001, with the New Curriculum being enforced in 2007, meaning the DfEE/QCA 1999 NC is still in place for years 9, 10, 11 and primary schools. Due to the limited word count only the three stated area of discussion will be discussed in explicit detail, but before initiating discussion on these areas, it is important to explain to you the reader the major changes between the two documents; which will bear reference throughout the essay. Firstly the starting point for all the changing in the secondary curriculum is the introduction of the three statutory aims; which give focus for curriculum design, which have never previously existed. Secondly the DfEE/QCA 1999 NCPE has four strands of programme of study, whereas the New NC 2007 has been developed into 5 key processes. The section, key processes most resemble the previous programme of study meaning teaching will be broadly familiar with it. The addition of developing physical and mental capacity recognises the importance of physical qualities and mental determination to the final outcome. The key concepts (competence, performance, creativity, and healthy active lifestyles) ho listically combine what is at the heart of PE giving the learner ideas on what is needed to be physically educated. The breath of study in the DfEE/QCA 1999 NCPE, has been developed further in the 2007 NCPE into a more flexible range and content, focusing the curriculum around pupils developing different ways of thinking that underpin success in a much more flexible array of activities; there is also statutory requirements for pupils to be offered opportunities that engage them with real audiences and real purpose, enabling PE beyond the school context. The first main area of discussion will be based around creativity in the two stated NCPE. Creativity is a diverse slippery concept that is very hard to define; it has variously been described as imaginativeness or ingenuity manifested in any valued pursuit (Elliot 1975: 139); a function of intelligence (Robinson, 2001), or going beyond the conventional agreed (Craft 2000). In relation to an educational context Lavin (2008) notes how the National Curriculum for Physical Education (NCPE) has never taken emphasis towards a creative approach; neither in terms of learning or teaching creatively. Pupils established in the DfEE/QCA 1999 NCPE, have previously been asked to acquire and develop skills, select and apply skills, compositional ideas and tactics; evaluate and improve performance; and have knowledge and understanding of health and fitness. On analyse the only real areas that previously explored the realness of creativity were with dance, games and gymnastic dimensions of the curric ulum. Outdoor and Adventure activities also bared no influence requirement to develop a creative approach; pupils were just expected to enhance problem solving skills which are a very different cognitive process. The National Advisory Committee on Creative and Cultural Education (NACCCE) recognise this by stating that, Creativity and problem solving are not the same thing. Not all problems call for creative solutions or original thinking. Some can be solved routinely and logically. NACCCE (1999:24) Pioneering research like this encouraged an onslaught of new specific initiatives. Over the past few years the notion of creativity has been developed as a constant feature in educational initiatives. In 2003 the Office for Standards in Education (Ofsted) underwent a survey to examine and identify schools good practice in the promotion of creativity. Their report, Expect the Unexpected: Developing Creativity in primary and secondary school, found that there was generally high quality crea tive work. Whats more the Qualifications and Curriculum Authoritys (QCA) creativity project, Creativity find it, promote it (2004) developed a vital resource to encourage the implementation of this concept; by providing practical materials and examples of developing creativity in a school setting. In extension of these initiatives, Roberts (2006) report, Nurturing Creativity in Young People, set out a clear framework to influence the further development of creative approaches to be enforced in the 2007 NCPE. With the launch of the revised Key Stage 3 NC in July 2007, the importance of creative approaches was finally recognised and established. The chief executive of the QCA (2007) quotes; by mixing tradition with more creative approaches to the curriculum, we will achieve our objective of providing successful learners, confident individuals and responsible citizens. As opposed from the DfEE/QCA 1999 NC, one of the five concepts in the new secondary NCPE at Key Stage 3 being creativity. It highlights how pupils need to understand the concept of creativity in order to: Use imaginative ways to express and communicate ideas, solve problems, and overcome challenges. Explore and experiment with techniques, tactics and compositional ideas to produce efficient and effective outcomes. National Curriculum (2007) The Association for Physical Education (Afpe) (2007) state how the importance of creativity within this new curriculum is paramount; being one of the underpinning key concepts of the subject. Young people need opportunity to fire up their imaginations, overcome challenges, explore and experiment with techniques, tactics and compositional ideas, and to be able to express and communicate freely, all to produce efficient and effective outcomes. Kirk, MacDonald and OSullivan (2006) state how creative learners are guided to discover knowledge themselves and to create their own understanding of the subject matter. Which interrelates to the new Personal Learning and Thinking Skills (PLTS) initiative bough in by the government in 2004. This encourages learners personalisation within the curriculum, encouraging them to learn to learn. As a concluding statement for this section of discussion the Afpe (2007) further highlight the much needed government support in association with this educational movement; quoting how the government clearly feel that the nations future in terms of development of a more flexible, dynamic economy, is best served by developing more creativity in our young people. To initiative discussion on curricular flexibility DfE 1995 NCPE, formatted its physical activities through a schedule of units and half units; the 1995 NC stated that; Pupils should be taught Games, at least one other full area of activity (Units A+B), and at least two additional half areas of activity (Unit A) taken from different areas of activity. At least one half area of activity (Unit A) must be either Gymnastics Activity or Dance. (DfE 1995:6) This formatted take of activities made the curriculum very regimented and structured, prohibiting any chance of curriculum change and flexibility of bringing in new activities. Capel and Piotrowski (2000) state how the content in physical education, can be viewed as the passing of traditional culture, meeting the needs of the individual and preparing pupils for life after school. In regards to the creation of a broad balanced content across curricular history; the 1992 NCPE haled considerable bias towards games; whats more in the 1995 DfE NCPE, emphasis on each of the six areas of activity was not equal; games again prevailed as the dominant area. The balance in the DfEE/QCA 1999 NCPE was somewhat re-addressed most notable because games where not compulsory at Key Stage 4. In critical analysis, basing the DfEE/QCA 1999 NCPE on the notion of providing, a broad and balanced curriculum, has featured in many heated discussions about the pragmatic flexibility of the six areas of activity; dance, games, gymnastics, swimming and water safety, athletics, and outdoor and adventures activities. There have been politically based comparisons involving inclusion rates of some of these regimented areas, based on pupils and teachers flexibility and choice. Begging the question, is enough time given to other breath of study areas for pupils to establish a good skill level? It seems not as, Ofsted (2002) alerts us that, time allocated to team games is sometimes between three and five times that for gymnastics, dance and other aspects of the PE curriculum, Ofsted (2002:4) thus completely contradicting the preliminary term; broad and balanced. White (2004) supports this argument further by questioning the appropriateness of the DfEE/QCA 1999 NCPE categories in regards to being institutionalized within our modern culture, as the dominant sports like netball and football, which bare small relevance to modern recreational activities like cycling, jogging and yoga. White (2004) furth er exclaims the non-apparent link to activities pursued in our contemporary youth culture such as skateboarding and BMX biking. The Qcda (2008), bring to light how the new curriculum enforced offers schools greater flexibility and coherence to aid tailor made specific learning to individual learner needs, with less prescribed subject content; although pupils will still be taught the general subject knowledge that was so prevalent in the DfEE/QCA 1999 NC. Crichton Casbon, curriculum adviser for PE at the QCA, divulges how the proposed changes offer teachers more flexibility to be creative; quoting We will know were winning when schools will be designing their own curriculums to suit the needs of their own particular youngsters. Pe and Sport Today (2007:1) The new curriculums range and content aids focus around pupils developing alternative ways of thinking that underlie achievement in altering activities, inhibiting greater flexibility and choice for the pupils and teachers to select alternative activities that engage them with the concept and processes, thus fulfilling aspirations, preferences and needs set. These can include (at least four): outwitting opponents accurate replication of actions, phrases and sequences exploring and communicating ideas, concepts and emotions performing at maximum levels identifying and solving problems exercising safely and effectively. (New Secondary Curriculum 2007) Crichton illustrates this with the example of swimming. If you play water polo you are outwitting opponents, with synchronized swimming you will be replicating movements, in lane swimming youll be performing to your maximum speed, in life saving you are focused on problem solving, while in aqua aerobics you will be exercising to improve fitness, Pe and Sport Today (2007:2) this demonstrates how each activity requires you to swim but also focuses on a different outcome, demonstrating increased activity flexibility, which produces a framework to maintain pupil interest. Jim Knight the labour party policy MP supported in his speech (2008), that the new curriculum will intend to provide greater flexibility, with more opportunity for young people to shape their own learning route, enabling them to make the most of their specific talents and follow a working style that suits them, and as Hayes and Stidder (2003) discuss, any curriculum that captures pupils personal interests and enthusiasm is going to be more effective than one that does not. Greater flexibility will also give teachers more time to help pupils who have fallen behind to catch up, and those eager pupils who our awaiting further challenges. The Qcda (2009) highlight how flexibility in the curriculum gives schools more opportunity to adapt the NCPE to make the most of their local environment, resources and circumstance, to better meet pupils interests. An example could be; if a school was in a town like Newquay who have a fantastic sea-side resource, there is no reason that surfing or body boarding couldnt be established as an activity in the curriculum. The Governments introduction of the National Activities Week will also support time implications to arranging diverse, innovative activities such as this. To conclude this area of discussion the overall impact of this flexibility development to the learner is that it provides them with the support and challenge they need, whilst better meeting their interests and aspirations. As a result this will lead to further engagement with learning, to prohibit better progress and higher standards. Aiding a smoother development progress; and overall enjoyment of the school experience. To bring about discussion on the final area, Inclusion; the revision of the NCPE DfEE/QCA 1999 for England featured for the first time a detailed, statutory statement in inclusion. Penny (2002) states that in doing so re-emphasized the centrality of, inclusion, and inclusive practices in government policy related to education in PE. In broad terms the inclusion statement ensured all pupils were enabled to participate as fully and effectively as possible within the NC and the statutory assessment arrangements, (DfEE/QCA 1999:33) regardless of pupil background, circumstance and potential barriers to their learning. This required teachers to plan the NC with mandatory regard to three principles of inclusion: 1. Setting suitable learning challenges. 2. Responding to pupils diverse learning needs; 3. overcoming barriers to learning and assessment for individuals and groups of pupils. (DfEE/QCA 1999:28) Whilst teachers were expected to employ differentiated strategies to adhere to these principles, teacher understandings and conceptualizations of inclusion were still very much in its infancy. Hayes and Stidder (2003) highlight discussion on how the DfEE/QCA 1999 NCPE needed dramatic re-shaping for inclusivity to be activated; they saw that the organization of learning would have to be infinitely more flexible, with central relevance being based on differentiated practices; which is previously been discussed a prevalent theme in the new NCPE. The new NC has taken inclusivity to the next level, by wearing together previous inclusion programs of study together with the 10 high quality outcomes, the PESSCL work strands and the embedment of the Every Child Matters agenda; into a cohesive curriculum. Every Child Matters is a new approach to the well-being of children and young people from birth to age 19. The Governments aim is for every child, whatever their background or their circumsta nces, to have the support they need to: be healthy stay safe enjoy and achieve make a positive contribution achieve economic well-being. Every Child Matters (2003:6) In aid of inclusion the Youth Sports Trust (YST) and Sport England play a central role in the DCSF and DCMS in the delivery of PE and Sport for young people; aiming to encouraging young people to adopt healthier lifestyles, enjoying sport in a safe environment and striving to achieve success, all of which are key aims of the Every Child Matters agenda. The DfEE/QCA 1999 NCPE permitted pupils to achieve that of two hours of physical activity a week, including the NC for physical education and extra-curricular activities. With a percentage increase of young people doing at least two hours of high quality PE and sport each week raising from, 25% in 2002 to 90% in 2008, (PE and Sport Survey 2008:4) demonstrating how significant developments in inclusion where already prevalent. In the production of the new NCPE, the established links with governing bodies like YST and Sport England where progressed in the development of their first outcome, Guide to Delivering the Five Hour Offer. The a im of this commitment is to enable every young person aged 5-16 to have access to five hours of PE and Sport each week. It is expected that schools will provide three of the five hours; two hours through high quality PE within the curriculum and at least one hour a week of sport for all young people beyond the curriculum. Community and club providers will seek to ensure that an additional two hours a week are available. PE and Sport Survey (2008:6) YST further support specialist sports Colleges and the infrastructure of the school sport partnerships in the implementation of the secondary curriculum. As a brief side note this is where the introduction of School Sports Coordinators (SSCO) within the new NC has become so vital; because as Flintoff (2003) states the essence of a SSCO is to organize and encourage the school and community sport partnerships, freeing up time for PE teachers to develop innovative activities. The five hour offer forms a realization on the fact that young peo ple all have different needs and preferences which continuously change, but still need to be catered for; this supports the flexible ethos of the new NCPE, and links in support to the 2007 NC, Curriculum Opportunities section, 4.d, Following Pathways to other activities beyond school. (2007:195) The main discussion has been based around personal preferences to which are the most changed areas; but there are other more obvious differences that will now be discussed briefly, to end discussion and develop holistic understanding further. The initial obvious difference is the introduction of an Importance Statement that is something that has never existed in a NCPE before; its purpose is to holistically establish a general knowledge to the new NC brief, reading rather like a mission statement for the subject. It describes what PE is really all about; by outlining why PE is important and how it can contribute to the curriculum aims. Thus showing the types of outcomes you would hope to see from a good PE department making an excellent starting point for planning. The differing structure of the NCs is also initially something that strikes you, as the DfEE/QCA 1999 NC is an A4 document, bearing very explicit detailed guidelines; on contrast the 2007 NC is formatted in a small slimed down less prescriptive booklet with short concise instructions, with explanatory notes alongside to aid simple reading, similar to the slimmer DfE 1995 NC. Lastly; cross-curricular dimensions bear major relevance in the 2007 NCPE. These promote coherence between subjects to help learners make effective links in their learning. The Planning Guide for Schools (2009) state how the cross-curricular dimensions are unifying areas of learning that span the curriculum and help young people make sense of the world. They are not curriculum subjects, but are crucial aspects of learning that should permeate the curriculum and the life of a school. In conclusion this essay should demonstrate how important it is to remember how investigation of the past will help aid us see the way forward for the future. Holistically the essay has bought discussion upon how the prevalent contributions the new curriculum has to ensure better coherence. It has further highlights how it presents the curriculum as much more than just a set of content to cover; whilst still maintaining the best of the past yet offering, increased opportunity to design learning that develops the wider skills for life and learning as well as making links to the major ideas and challenges that face society and have significance for individuals. QCDA (2008) However after researching this topic their our areas of concern regarding questioning of the new curriculum being effectively institutionalize within schools; so following discussion in this essay the next area of analysis should be focused around the questions that, once the new innovative curriculum is fully enforc ed through all key stages, can physical education staff actually enforced it effectively, truly following the specific guidelines, can they handle the extra work load, are they to stuck in their old ways for change to actually take place? References: A Planning Guide for Schools: Cross-Curricular Dimensions (2009) London: QCA Association for Physical Education (2007). Physical Education Matters. Official Journal of the Association for Physical Education. Vol.2 No.4 Capel, S and Piotrowski, S (2003) Issues in Physical Education. Oxon: Routledge Falmer. Craft, A. (2000) Creativity across the Primary Curriculum: Framing and Developing Practice. London: Routledge. Declaration on Physical Education (2005). National Summit, London (www.afpe.org.uk) Department of Education and Science (DES) (1992) Physical Education in the National Curriculum.London: HMSO. DfE (Department for Education) (1995) Physical Education in the National Curriculum, London: HMSO DfEE/QCA (Department for Education and Employment/Qualifications and Curriculum Authority) (1999) Physical Education: The National Curriculum for England, London: HMSO Elliot, R. K. (1975) Imagination, a kind of Magical Faculty, Inaugural lecture, University of Birmingham, 1975. Every Child Matters Agenda (2003) Presented by Parliament: TSO; Norwich. Flintoff, A (2003) The School Sport Co-ordinator Programme: Changing the Role of Physical Education Teacher. Journal of Sport, Education and Society; Vol 8, No. 2, pp, 231-250 Hayes, S and Stidder, G. (2003) Equity and Inclusion in Physical Education and Sport. Oxon: Routledge. NationalCurriculum2007-http://curriculum.qcda.gov.uk/uploads/QCA-07-3342-p_PE_KS3_tcm8-407.pdf?return=/key-stages-3-and-4/subjects/physical-education/keystage3/index.aspx%3Freturn%3D/key-stages-3-and-4/subjects/physical-education/index.aspx%23page3_p (Date Accessed 31/10/09) Jim Knight (2008) http://www.jimknightmp.com/ (Date Accessed 11/11/09) Lavin, J. (2008) Creative Approaches to Teaching Physical Education: Helping Children Achieve Their True Potential. London: Routledge. National Advisory Committee on Creative and Cultural Education (NACCCE) (1999) All Our Futures: Creativity, Culture and Education. Suffolk: DfEE. New Secondary Curriculum- http://www.newsecondarycurriculum.org (Date Accessed 6/11/09) Office for Standards in Education (Ofsted) (2003). Expecting the Unexpected: Developing creativity in primary and secondary schools, London: Ofsted. Office for Standards in Education (Ofsted) (2002). Secondary subject reports 2000/1: Physical Education, London, HMSE. PE and Sport Today (2007) http://www.teachingexpertise.com/articles/key-concepts-the-new-secondary-pe-curriculum-2437 (Date Accessed 15/11/09) Penney, D. (2002) Equality, equity, and inclusion in Physical Education and School Sport, in A. Laker (ed.) The Sociology of Sport and Physical Education. An Introductory Reader. London: Routledge Farmer. Qualifications and Curriculum Authority (QCA) (2008) A big picture of the curriculum. London: CCEA Qualifications and Curriculum Authority (QCA) (2004). Creativity, find it, promote it. London: QCA Qualifications and Curriculum Authority (QCA) (2007) http://www.qca_12195.aspx (Date Accessed 13/11/09) Qualifications ND Curricular Developments (Qcda) (2009) The 11-19 Curriculum: From Implementation to Development. London: www.qcda.gov.uk (Date Accessed 7/11/09) Roberts, P. (2006) Nurturing Creativity in YOUNG People, London: DCMS DfES Robinson, K. [2001] Out of Our Minds: Learning To Be Creative. Oxford. Capstone The PE and Sport Strategy for Young People (2009) A Guide to Delivering the Five Hour Offer. Sport England, Youth Sport